Exclusive vs shared finance leads
Short answer
Shared leads are cheaper per lead but sold to several brokers, so you race competitors. Exclusive leads cost more per lead but give you a calmer, more personal conversation and usually a better result per hour spent.
| Exclusive leads | Shared leads | |
|---|---|---|
| Who else calls | Only you | Often 3 to 5 brokers |
| Price per lead | Higher | Lower |
| Business owner experience | One helpful conversation | Several calls at once |
| Best for | Brokers who value relationships | High-volume call teams |
Verdict: For most small and mid-sized brokerages, exclusive inquiries deliver more funded deals per hour of work.
Questions brokers ask
Are Finance Leads inquiries exclusive?
Live Leads come from our own marketing and go to subscribers through a private CRM, with notes visible only to you.
Get direct, exclusive inquiries every month
A firm minimum of 50 Live Leads a month, plus 30D+ Leads and email engagement data in your own CRM.
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