Finance Leads logo

Marketing engine

Multi-channel marketing, one compliant US lead-gen pipeline.

We blend permission-based direct marketing, paid acquisition and search to deliver a steady flow of US small business finance inquiries.

Leads sourced through our multi-channel B2B marketing engine

Google Ads
Meta Ads
LinkedIn Ads
Microsoft/Bing Ads
TikTok Ads
YouTube Ads
X Ads
SEO
SEO for AI
Email marketing
SMS & MMS marketing
Telemarketing
Partner referrals
Affiliate marketing
Google Ads
Meta Ads
LinkedIn Ads
Microsoft/Bing Ads
TikTok Ads
YouTube Ads
X Ads
SEO
SEO for AI
Email marketing
SMS & MMS marketing
Telemarketing
Partner referrals
Affiliate marketing

Featured channel

Conversational B2B email marketing

Real one-to-one conversations with US B2B decision makers, personalized by sector and reviewed by a human on every send. Only confirmed funding needs get promoted to a qualified lead, handed to your team with the full thread.

  • AI-drafted openers

    Personalized first messages generated at scale from firmographic, sector and intent signals, so every owner and operator hears about the products that actually match their business.

  • Humans in the loop

    US-based reviewers approve, edit and reply to every conversation. Threads read like a real person because a real person is at the other end.

  • Sector-personalized outreach

    Separate playbooks for ISOs, CPAs, hospitality, construction, trucking, e-commerce and professional services. Tone, examples and product angles are tuned per sector so the message lands as relevant rather than generic.

  • Qualified handover

    Only warm, question-answered conversations become leads. You receive the full thread so your team picks up exactly where the discussion left off.

Inbox · Reply threadHuman reviewed

Finance Leads · to Mike, Owner

Hi Mike, saw you added two new trucks to the fleet this quarter, congrats. Quick one, are you funding the new payroll from cash flow or would a revolving line of credit make life easier?

Mike · Reply

Honestly, cash flow is tight this quarter. What kind of limits would we be looking at for a business doing $1.8M in revenue?

Finance Leads · Reply

Typically $100k to $200k on that revenue. Happy to have one of our broker partners walk you through it, want me to make an intro?

Mike · Reply

Sounds useful. What repayment terms are typical, and how quickly could funds actually hit the account?

Finance Leads · Reply

Usually 6 to 24 months on a revolving line, with funds available in 24 to 48 hours once paperwork is signed. I'll intro you to a specialist broker who can confirm exact terms for your numbers.

Thread length: 5 messagesReviewed by: Human agent
Qualified lead handed to broker with full thread.

Featured channel

UGC-style video marketing

We produce authentic, creator-style short videos across Meta, TikTok, YouTube Shorts and our own landing pages. Filmed in the voice of real US small business owners and finance customers, these ads feel native to the feed, drive higher engagement and consistently produce cheaper qualified inquiries than polished corporate creative.

  • Native creator voice

    Short-form videos filmed in the voice of US small business owners and finance customers. Feels like a peer recommendation, not a corporate ad.

  • Multi-platform cutdowns

    Every hero video is cut for Meta Reels, TikTok, YouTube Shorts and on-site hero units, tested weekly against fresh creative.

  • Direct-response lead capture

    Every placement is wired to a compliant lead form, driving cheaper qualified inquiries than static image or text ads.

Example creative from our US finance UGC library

Every channel we run

Our full US lead generation mix

The 14 marketing channels we combine to source, qualify and deliver US B2B finance leads, from SEO and SEO for AI search through paid social, telemarketing and partner referrals.

SEO

Long-running organic search program across our portals for sustained, low-CPA traffic on high-intent US finance queries.

State-level landing pages.

SEO for AI search

Content and structured-data optimization for ChatGPT, Perplexity, Google AI Overviews and Gemini so brokers surface in AI answers.

Schema-first content.

Email marketing

CAN-SPAM compliant B2B email campaigns to opted-in US business databases, with hard suppression and clear unsubscribe on every send.

CAN-SPAM compliant.

SMS & MMS marketing

Short, consented SMS and rich-media MMS to US business mobiles with express written consent and STOP handling on every send.

TCPA-aligned opt-in.

Partner referrals

Accountant, bookkeeper and ISO partnerships that surface warm, pre-briefed inquiries from trusted advisers.

Warm, adviser-referred leads.

Affiliate marketing

Vetted US affiliate network driving pre-qualified small business finance inquiries on a performance basis with strict content and consent controls.

Performance-based, compliant creative.

Google Ads (PPC)

Search and Performance Max campaigns driving high-intent finance searches to our portals.

Adheres to Google financial-services policies.

Bing Ads (Microsoft Advertising)

Paid search across Bing and the Microsoft Audience Network reaching a strong US small business and desktop-heavy audience.

Microsoft Advertising financial-services policies.

LinkedIn Ads

B2B targeting by company size, industry and role for higher-ticket commercial finance products.

Decision-maker targeting.

Meta Ads (Facebook & Instagram)

Paid social across Facebook and Instagram targeting US small business owners and operators with finance-first creative.

Meta financial-services policies.

X Ads

Paid campaigns on X reaching US business audiences with finance and working-capital messaging.

Business-audience targeting.

YouTube Ads

Video-first campaigns building awareness and driving finance inquiries from US small business viewers.

Video-first acquisition.

TikTok Ads

Short-form video reaching US business owners with high-attention finance creative and lead forms.

Age-gated, business-focused creative.

Telemarketing

US-based outbound calling teams briefed on your product, suppressed against DNC.gov and your internal DNC list.

National DNC suppression on every campaign.

Applying for a place on our broker waiting list.

Demand from verified brokers currently exceeds supply. Applications are reviewed weekly and admission is subject to category capacity.