Compliance basics for contacting finance leads
Short answer
Contact business finance leads only for the purpose they enquired about, keep records of where data came from, honour opt-outs immediately, and screen phone numbers where rules require it. This guide is general information, not legal advice.
Lawful basis and purpose
UK GDPR requires a lawful basis for processing. When a business owner asks about finance, contacting them about that request is usually within their expectations. Keep a record of the enquiry source.
Calls, SMS and email (PECR)
PECR sets rules for electronic marketing. Screen numbers against TPS and CTPS for unsolicited calls, include a clear opt-out in every SMS and email, and stop as soon as someone asks.
Keep good records
Note when you contacted someone, how, and any opt-out. Your CRM notes make this easy.
Questions brokers ask
Do I need consent to call a business finance lead?
If the person enquired about finance, following up on that enquiry is generally expected. For unsolicited marketing calls, screen against TPS and CTPS. Take legal advice for your situation.
What must an SMS include?
Who you are and a simple way to opt out, such as replying STOP.
Get direct, exclusive enquiries every month
A firm minimum of 50 Live Leads a month, plus 30D+ Leads and email engagement data in your own CRM.
Related reading
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