Subscription lead supply vs pay per lead
Short answer
Pay per lead is flexible but costs vary and supply can dry up. A subscription gives a fixed monthly price, a guaranteed minimum volume and extra data to work, which makes planning and staffing easier.
| Monthly subscription | Pay per lead | |
|---|---|---|
| Price | Fixed each month | Varies by lead and demand |
| Volume | Guaranteed minimum | Whatever is available |
| Extra data | 30D+ and engagement data included | Usually none |
| Commitment | Three-month minimum, then monthly | None |
Verdict: A subscription suits brokers who want predictable volume and cost; pay per lead suits occasional top-ups.
Questions brokers ask
Is VAT added to Finance Leads subscriptions?
No. You pay exactly the advertised price with no VAT or additional taxes.
Get direct, exclusive enquiries every month
A firm minimum of 50 Live Leads a month, plus 30D+ Leads and email engagement data in your own CRM.
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