Live leads vs aged leads
Short answer
Live leads are recent enquiries to call quickly. Aged leads are older enquiries suited to planned re-engagement. Used together, they give a steady pipeline: fast conversations now and a pool of follow-ups for quieter days.
| Live leads (0 to 30 days) | Aged leads (30D+) | |
|---|---|---|
| Best contact method | Phone, same day | Email and SMS, then phone |
| Typical intent | Actively looking now | Ready for a fresh look |
| Volume | Steady monthly supply | Large established pool |
| Role in your pipeline | Fast wins | Consistent extra opportunities |
Verdict: Use live leads for immediate calls and aged leads to keep your diary full.
Questions brokers ask
Do I get both with Finance Leads?
Yes. Subscriptions include a firm minimum of 50 Live Leads a month, plus access to 30D+ Leads and email engagement data.
What a full enquiry record looks like
Sample record with a fictional business owner, shown in the real broker CRM.
Get direct, exclusive enquiries every month
A firm minimum of 50 Live Leads a month, plus 30D+ Leads and email engagement data in your own CRM.
Related reading
How to get business loan leads
The main ways brokers get business loan leads, what each costs in time and money, and how to choose a reliable monthly supply.
ReadHow to follow up SME finance enquiries
A simple follow-up routine for business finance enquiries: when to call, what to say, and how to use SMS and email so more enquiries become conversations.
ReadHow to work aged (30D+) finance leads
Why enquiries older than 30 days are still valuable, and a practical approach to re-engaging them with fresh, relevant messages.
Read