Buying finance leads vs running your own ads
Short answer
Running your own ads gives control but needs budget, skills, compliance and months of testing. Buying leads gives predictable volume from day one. Many brokers buy leads first, then add their own ads once deals are flowing.
| Buying leads | Running your own ads | |
|---|---|---|
| Time to first enquiry | Same day | Weeks to months |
| Monthly cost | Fixed and predictable | Variable, rises with competition |
| Skills needed | Sales follow-up | Ads, landing pages, tracking, compliance |
| Control | Supplier runs marketing | Full control |
Verdict: Buying leads is the lower-risk way to grow quickly; your own ads suit brokers with marketing staff and budget to test.
Questions brokers ask
Can I do both?
Yes. A fixed lead supply covers your baseline while your own campaigns are tested.
Get direct, exclusive enquiries every month
A firm minimum of 50 Live Leads a month, plus 30D+ Leads and email engagement data in your own CRM.
Related reading
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ReadHow to work aged (30D+) finance leads
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